Review IncPros – A strong company that is established in its niche for selling home improvement supplies. Average to strong growth potential allows it to be a attractive and competitive employer for young entry level talent in Chico. Embraces the college party heritage of Chico with weekly Yoga/Cross Fit programs, Foosball and Ping Pong tables, and catered quarterly events including free taxi services after.

Cons – Being in a highly competitive market with giants like Amazon and Home Depot creates pressure to staff positions that make quantifiable revenue, while support positions that make revenue possible are often starved of personnel. Leadership often focuses on emulating the tactics of their competitors and not on innovation of their software and their support systems. Low performing mid level management and leadership isn’t cut loose until there isn’t any choice left, which leaves serious systemic problems in place that need to be fixed by their successor.

Yes, I would recommend this company to a friend – I’m optimistic about the outlook for this company